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Create Your Story in the Department of Advertising and Public Relations

Students in advertising and public relations are trained to work with organizations and communicate with constituencies: customers, employees, suppliers, shareholders, public-interest groups, voters and other key publics. Advertising and public relations professionals use persuasive communication to promote products, services and organizations. The mission of the Department of Advertising and Public Relations is to prepare highly competent, socially conscious and engaged leaders to shape the future of global advertising and public relations.

Academic Programs

Undergraduate students in the Department of Advertising and Public Relations choose to major in either advertising or public relations. Graduate students in the department study both disciplines and choose from a one-year, professional option or a two-year, research option.

Advertising

As an advertising major, you will study the creative expression of persuasive, strategic communication. Advertising focuses on the promotion of products, services, companies, organizations and ideas through paid media space. You will acquire an understanding of your intended audience and create targeted messages that resonate with that audience.

Public Relations

As a public relations major, you will study the proactive, strategic function of combining the interests of an organization with those of the public. You will learn strategies to achieve program objectives, multimedia tactics to implement PR programs in a digital environment, and the role that PR plays in a diverse, global marketplace.

Graduate Program

In the APR graduate program, you will study communication theories, current research trends and advanced practical techniques designed to equip you for the multi-faceted role of advertising and public relations professionals. Our one-year, professional program offers an emphasis on leadership, management and strategy.

Advising

All freshman and sophomore students are assigned an academic advisor within Tisch Student Services, and junior and senior students are advised by a faculty member within their academic major. Undergraduate students should utilize their academic advisor at least once a semester for a review of their academic progress, requirements for degree completion, ways to get involved as a student, and even inside information on fun courses to take.

Graduate students should consult APR faculty for information on advising.


Student Opportunities

Ad Team

The Ad Team works to create a campaign for a national organization and presents their work at district seven’s National Advertising Student Competition. 

Bateman Team

The Bateman Case Study Competition is PRSSA’s premier national case study competition for pr students where students create and implement a full public relations campaign.

Capstone Agency

Capstone Agency is a
student-run integrated communications firm where more than 85 student-members produce work for local, statewide and national clients. 

The Plank Center

Public relations students have exclusive access to the Plank Center and routinely work with leading practitioners on research, PR campaigns and more.

More Student Orgs >>

For a comprehensive listing of all student organizations in the College of Communication and Information Sciences — including PRSSA, PRCA and more — visit the C&IS student org page.

Internships >>

For a list of recent internship postings, visit the C&IS internship page.