College of Communication & Information Sciences

Lewis Communications: Channel Engagement Coordinator [Full Time Job]

March 1, 2024

The Channel Engagement Coordinator will assist a team of owned, earned, and paid media specialists and supervisors across various clients. This person will be detail-oriented, highly motivated and organized, and a clear and effective communicator. They will be adaptable and eager to tackle new challenges, learn new skills, and contribute to the overall success of our clients’ business over time. The CE Coordinator may support the team with channel and audience research, brand listening, keyword research, paid search plan development, social community management, ongoing campaign optimizations, ad trafficking, rep communication, and more.

Qualifications

Bachelor’s degree in Marketing, Advertising, Communications, or a related field
Proficiency in Word, Excel, Google Suite, Keynote
Understanding of social channels; Facebook, Twitter/X, Instagram, Pinterest, YouTube, TikTok
Excellent organization skills
Strong written and verbal communication skills
Exceptional detail orientation and commitment to high-quality work (double-checking work, feeling a personal commitment to sending things out right the first time)
Problem-solving skills and ability to respond and adapt to changing priorities
Self-motivated; able to own projects and execute them on time

Responsibilities

Lead research to inform client recommendations through website and channel audits, audience analysis, media trend analysis, and brand listening.
Develop presentations with channel parameters, strategy, recommendations, and rationale. Format content appropriately for client-facing presentation.
Complete Google Ads and Analytics training and certification to inform paid search recommendations and web traffic analysis.
Assist in ad/content trafficking, campaign setup, social posting, and ongoing optimizations.
Analyze channel performance and proactively share insights and recommendations.
Assist in creating and optimizing social media content for various platforms.
Assist in tracking content production and reviewing content for quality and consistency.
Assist in social community management.
Help to build and schedule email campaigns within email databases.
Assist with insertion orders and media invoice reconciliation.

More Information

To learn more about this opportunity and to apply, please visit the Lewis Communications website.

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Advertising & Public Relations Internships, Internships

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The College of Communication & Information Sciences, with a total enrollment of more than 3,400 students, was founded at The University of Alabama in 1973. Among three academic departments and one school, the College offers five bachelor’s, five master’s and one multidisciplinary doctoral program designed to hone students’ knowledge and skills within the communication and information sciences.

The University of Alabama, part of The University of Alabama System, is the state’s flagship university. UA shapes a better world through its teaching, research and service. With a global reputation for excellence, UA provides an inclusive, forward-thinking environment and nearly 200 degree programs on a beautiful, student-centered campus. A leader in cutting-edge research, UA advances discovery, creative inquiry and knowledge through more than 30 research centers. As the state’s largest higher education institution, UA drives economic growth in Alabama and beyond.

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