A+PR Department Welcomes Jameson Hayes

Jameson Hayes (Ph.D., University of Georgia) joins the UA Advertising +PR most recently from the University of South Florida where he has been a teacher-scholar for the past 3+ years. Jameson’s research specialization is emerging media marketing communication specifically examining the intersection of brand and interpersonal communication within emerging media and the resulting implications for advertising/marketing communication theory and practice.

His research has appeared in top journals including Journal of Advertising, International Journal of Advertising, Journal of Interactive Marketing, Journal of Interactive Advertising, Journal of Current Issues and Research in Advertising, and Cyberpsychology, Behavior, and Social Networking. While having taught courses across the advertising spectrum, Jameson’s teaching specialties are media strategy and theory.

Prior to entering academia, Hayes spent 6 years in the production side of media in radio and television and 3 years in advertising at the Snowden-Tatarski Agency working on a multinational client’s business in various roles.

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