Resources

The purpose of this page is to provide access to a variety of worldwide resources concerning recent developments in advertising and public relations.

Internships

Talladega Superspeedway Communications & Consumer Marketing Department

*About the company: Located in Talladega, Ala., Talladega Superspeedway opened in fall 1969 and ever since has been host to two annual race event weekends including the Aaron's 499 NASCAR Sprint Cup Series race in the spring and the Talladega 500 NASCAR Sprint Cup Series race in the fall.

*Position: Intern positon - we are most seeking applicants who could begin working with us through our spring race weekend (May 4 – 6, 2012), however, we are always willing to consider resumes from prospective interns and can work with your schedule.

*Duties: various tasks, including promotional and race weekend work. It is an excellent opportunity to broaden your communication skills as well as your knowledge of sports promotion at a world-class facility.

We are flexible with scheduling internship work hours, however at the very least, a time investment of two days a week (or 14 hours) is preferred. Regular business hours are 8 a.m. to 4 p.m. weekdays, with some weekend work needed for major events.

*Required skills: Communications majors with an emphasis in the field of public relations or journalism are preferred, however students in other relevant fields of study will be considered. Must be reliable, punctual, and take initiative.

*Contact: Andrew R. Smith, Media Relations Manager

Talladega Superspeedway

Office: 256.315.4556

Cell: 256.223.1852

arsmith@talladegasuperspeedway.com

University of Alabama, Office of Educational Technology

*Position: Web Design Specialist. The Office of Educational Technology, which resides within the College of Arts & Sciences at UA is currently looking for a web designer. Our web division focuses primarily on building websites and software for departments within the College.

*If you are interested - visit the UA job list at http://hr.ua.edu/employment/ and go to the Staff positions to apply. One can easily find the position within the listing by searching for

the Working Title, which is Web Design Specialist.

*The job will be listed through December 16th.

*Job Summary: The Web Design Specialist is responsible for the graphic design and user interface development for web sites and web applications for the College of Arts and Science’s Office of Educational Technology (eTech). This position reports to the Director of Web Development and, with minimal supervision, administers website template creation,

provides consultation for projects that include content management graphic design, usability design, photography support; analyzes customer’s needs; and implements requirements using appropriate available technologies. The Web Design Specialist should have strong

written and oral communication skills, be well organized and be able to manage multiple projects at one time, be able to work with the other members of the Web Development Team, and act as a mentor for student workers in the Web Development office.

*Department Requirements: The Web Design Specialist must have 3-5 years of design experience in developing graphic design solutions for online, internet-based publication or must be able to present a substantive portfolio.

Collegiate Leaders in Environmental Health

Application Period for CDC/ATSDR Summer Internship Program Now Open!

*Position: CDC’s National Center for Environmental Health and the Agency for Toxic Substances and Disease Registry (NCEH/ATSDR) are offering a 10-week summer internship program for students who are passionate about the environment, interested in human health, and curious about how they are linked. During the course of the internship students are introduced to environmental health at the federal level through collaborative projects, experiential learning opportunities, individual environmental health presentations, journal clubs, field trips, brown bag lunches, and shadowing and mentoring relationships at CDC/ATSDR.

* Interns will be based at CDC/ATSDR’s Chamblee Campus and will be paid a stipend of approximately $600 a week during the course of the program.

*Application due date: February 1, 2012

*Program dates: June 13 – August 17, 2012

*Eligibility requirements for CLEH interns:

1. US citizenship or Permanent Resident with a green card

2. Full time enrollment at a college or university as a rising junior or rising senior by fall 2012

3. Minimum cumulative GPA of 3.0 on a 4.0 scale

*For more information and application instructions: www.cdc.gov/nceh/cleh<http://www.cdc.gov/nceh/cleh>

*Note: Seniors graduating in Spring 2012 will not be accepted into this program

*For more information, please email LT Cory Kokko or Jay Nielsen at CLEH@cdc.gov<mailto:CLEH@cdc.gov>

Alabama Productivity Center

*Company Description: The APC is a nonprofit organization at the University of Alabama, partners with businesses statewide, offering assistance in the form of technical projects, training events and consulting.

*Position: public relations and communications assistant

*Responsibilities: generating content for and designing the quarterly e-newsletter, creating promotional material, generating content for Web site, writing press releases, proofreading, and other support work.

*Requirements: must be pursuing a degree in advertising, public relations, journalism, marketing, communications, graphic design or other related disciplines. Applicants must have solid writing skills and must be proficient in Adobe InDesign and Microsoft Word. Basic knowledge of business administration or management would be helpful.

*The person filling this position will be expected to work during the academic semester and during the summer semester. Compensation will be based on experience and the number of hours worked. Assistantship available beginning Spring 2012.

*Please send a resume, along with any writing clips or design samples to Linda Vincent, linda@cba.ua.edu.

The McDonnell Group

*Company Description: The McDonnell Group delivers a unique trilogy of energy and technology focused marketing services: Research, Strategy, and Public Relations. We provide expert insight and specialized knowledge—of the people, the trends, and the technologies unique to the utility and enterprise software markets. With our Focus on Practical Methods™, we work closely with executive teams to deliver strategy and advisory services, research-based marketing, and public relations to help you grow and guide your business in a way few can match. Find us at www.themcdonnellgroup.com http://www.themcdonnellgroup.com/

*Job Description: entry level Public Relations Account Coordinator with relevant scholastic experience to join its team in support of existing accounts as well as a growing client base. The right candidate will have the ability to understand the complex technologies of our clients and supervise communications initiatives on their behalf. We seek an enthusiastic self-starter with strong organizational skills who can see projects from inception to completion on deadline with little supervision and a self-directed and self-motivated approach. The position requires strong writing, organizational and administrative skills and it is based in our Roswell, GA office. No relocation assistance provided and local candidates are preferred.

*Job Purpose: Support public relations team with research, administrative and client relations functions with the intention of gaining experience and increased responsibilities for career advancement.

*Duties: Build and maintain a customer relationship management (CRM) database to keep media and other business relationships updated. Assists PR team in researching promotional opportunities by arranging speaking engagements; managing press announcements and informational sessions; arranging special events. Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations. Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.

*Skills/Qualifications: Public Relations - General, Tracking PR Coverage, Press Kits, Tradeshows, Verbal Communication, Written Communication, Presentation Skills, Microsoft Office, Contact Database Management, Web Content Management, Social Media, Pitching articles.

*Desired Skills & Experience:

- College graduate with practical internship experience is a plus. We seek someone who wants to be a high impact team player where teamwork, fun and a flat organization focused squarely on client satisfaction, service value, and exceptional work results are the priority.

- Outgoing personality with strong interpersonal skills and excellent customer focus.

- Reasonable understanding and comfort level with IT technology strongly preferred.

- Degree in Communications, Journalism, Public Relations or Marketing required with digital media and/or some technical aptitude an additional major plus.

- Excellent writing with proven ability to research topics, interview end customers and generate original content for clients on technical and technology related topics.

- Proficiency as an independent user of relevant software systems including Microsoft Office (PPT, Excel, Word).

*Compensation: The McDonnell group offers competitive wages and benefits including health care and paid vacation. The McDonnell Group, Inc. is an Equal Opportunity Employer.

*How to respond: send a resume and a cover letter with last/current salary to alisa@themcdonnellgroup.com. Initial interviews will be by phone. Please do not send notes through Linked in or cold call the office. Candidates will be required to pass an extensive background, criminal and credit check and provide current references and complete a job application. Because of the nature of our business and the high volume of replies, we cannot guarantee a personal response to every applicant for this position.

Case-Mate

*About the company: Case-Mate, is an award-winning manufacturer of fashionable mobile accessories. Case-Mate is partnered with top names in the music, art and fashion industry; including No Doubt, Nine Inch Nails, Yeasayer, Yo Gabba Gabba, Matt Moore and Chuck Anderson – and participates in events like the GRAMMY’s, SXSW, Coachella, Lollapalooza, Comic-Con and the MTV Music Awards. Since 2005, Case-Mate has had annual triple-digit revenue growth and was listed by the Atlanta Business Chronicle in 2010 as the 4th fastest growing company in Atlanta.

*Position: Human Relations

*Desired Skills: This person does not have to be a communications major. They could be PR, Marketing, or Advertising. They are mainly looking for someone who is extremely detail oriented and will be capable of working in a fast paced agency-like environment.

Job Description: http://www.bullhornreach.com/job/121124_ecommerce-marketing-coordinator-atlanta-ga

**Also, we are looking for an entry level Marketing Coordinator.

http://www.bullhornreach.com/job/130021_human-resource-assistant-atlanta-ga

*Positon: Advertising/PR Intern for Spring 2012. They would be working directly with the Social Media Manager and the PR Manager. We are ideally looking for a recent grad that would be willing to work full time. This is also a paid internship.

*Intern Responsibilities:

- Become a brand ambassador for Case-Mate in the social space.

- Maintain and grow relationships online by building new and optimizing existing social channels, creating and distributing viral content, providing ongoing strategic counsel to marketing and eCommerce team, acting as a community relations liaison, media relations tactician, crisis management counsel and providing social media expertise.

- Research, experiment and blog about innovative and emerging technologies with the goal of expanding Case-Mate’s reach into relevant online communities – and educating internal teams on relevant findings.

- Develop and edit media pitches and work with targeted press on story development, support our national reviews program, tradeshows and other events.

- Work with a variety of tools to produce campaign status and campaign reports measuring the effectiveness of our strategy – and use findings to benchmark against the competitive set and capitalize on future opportunities.

*Desired Skills:

- Is a rising junior or senior with excellent writing and communications skills that loves fashion, music and art.

- Has an established presence/experience in several of the following social spaces: Facebook, Twitter, YouTube, WordPress, Tumblr, MySpace, Flickr, Instagram, Foursquare and beyond.

- Knowledge of AP Style and experience creating press releases, media lists, news articles, blog posts and social editorial calendars. Is enthusiastic and demonstrates eagerness to learn about social media and public relations in a fast-paced environment.

*Length: Interns are expected to work a minimum of two days a week depending on their schedule. After this term, our interns can transition into part-time or full-time employment depending on intern performance and business needs. The internship will last 15 weeks from the week of Jan. 16 – April 27, 2011.

*Compensation: Case-Mate will pay $8/hour and cover all related expenses to events we ask interns to attend. A letter of recommendation and reference from our PR and Social Media Managers will also be provided pending good job performance. The internship is also open to students studying in the U.S. with a valid visa.

*To apply, please e-mail your resume to Molly Uhlig at molly.uhlig@case-mate.com

STYLE Advertising in Birmingham

*Position: 2011 Public Relations interns

*About the Company: Founded in 1970, STYLE Advertising is a full-service advertising, marketing and public relations firm and remains the oldest agency in Alabama still operating under the same name for more than 40 years. Owned by Bill Stoeffhaas and Chuck Cargal – both seasoned Birmingham media and advertising professionals – STYLE is committed to the needs, wants and concerns of our clients.

*Duties and responsibilities: Draft and distribute press releases Participate in client and staff meetings Contribute new ideas for proposals and plans Update and maintain social media outlets Perform clerical and administrative duties Obtain and maintain media contact lists Edit copy for newsletters and brochures

*Qualifications: Recent graduate or current student of a public relations, marketing or communications program; Live near the Birmingham area and have reliable transportation; Possess interest in public relations and social media; Experienced with social media outlets such as Facebook and Twitter; Possess a high degree of professionalism; Ability to execute multifaceted tasks; Ability to exercise independent judgment and strong attention to detail; Have exceptional written and verbal communication skills

Hope-Beckham’s internship program

*Job Description: Interns may draft media alerts, pitches, press releases and marketing materials; develop media lists; research new business; monitor and analyze media coverage for clients; and coordinate press conferences and special events. Interns are expected to track their time when dealing with client work, be willing to work on all jobs assigned to them and have an open and positive attitude. Our office’s culture is one of approachability, so interns will have the opportunity to work one-on-one with many Hope-Beckham team members. The nature of our business is fast-paced and demanding, but hard work comes with rewards. Hope-Beckham internships are perfect for confident, committed college students and recent graduates that desire a unique, powerful experience in the public relations and event marketing industry.

*When: paid internships ($8.00 an hour) during the following time frame: Winter, mid January-mid May Summer, mid May-mid August Fall, mid August-mid December

*Contact: Please email resume and cover letter to Allison Winters at awinters@hopebeckham.com.

*For more information: visit www.hopebeckham.com and wwww.facebook.com/hopebeckham.

SafeMart in Chicago

*Position: Press Release Copy. This is an opportunity to write copy for press releases that will be distributed across the country. This is a role that can expand if the student is proactive, delivers high quality copy and improves our press release strategy. *Skills/Requirements: part time internship that would require 1-2 300-400 word press releases every 2 weeks. This job will give students a chance to improve their skills and improve their resume by having their own press releases on national sites like Yahoo!, Marketwire, ABC, NBC, CBS, etc. We are very active in the startup community in Chicago and I love working with students to develop their skills and, where appropriate, help them find full time positions after school.

*For more information: visit www.SafeMart.com. To see our most recent press release, Google "SafeMart USC" and you'll find a release about our most recent partnership with the University of Souther California.

Scholarships

Univeristy of Alabama Resources:

Platform Online Magazine - A student-driven PR magazine.

Agencies and Organizations:

Chiat/Day -- An advertising agency with a creative looking website.
The Martin Agency -- A creative advertising agency with with a nifty website.
Edelman Public Relations -- A public relations company presenting helpful case studies.
Porter/Novelli Public Relations -- A public relations company presenting interesting interviews.
Bell Atlantic -- This website demonstrates consumer affairs and public relations appplications.
LaborWEB -- Shows how a large organization uses the Web to provide press releases, policy statements, and other information.
PR Resources -- Impulse Research Corporation's listing of PR agencies and resources.
PR Newswire -- The global voice of business.
Advertising Media Internet Center -- A resource maintained by Telmar, the media planning software company.
Stone House Systems, Inc. -- Media planning and presentation software.
MRCC -- The Media Research Club of Chicago.
Newspaper Association of America -- Resources for online publishing, including the Digital Edge.
Audit Bureau of Circulations -- Working on auditing procedures for audiences of commercial websites.Advertising Age -- The magazine. Hartman Center -- For sales, marketing and advertising history at Duke University.
University of Texas Department of Advertising -- Departmental information and links to advertising resources.
University of Illinois Communications Library -- Impressive resources for advertising.
Media Research Sources -- The University of Oslo Department of Media and Communications.
PRSSA -- Public Relations Student Society of America.
PRSA -- Public Relations Society of America.
American Academy of Advertising -- Academic association for advertising teachers.
Federal Trade Commission -- The website of the federal government agency responsible for regulating advertising and marketing practices.
Advertising Law Internet Site -- Resources and links concerning advertising law enforcement.