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APR Master's Programs

The master of arts programs in advertising and public relations are intended for those who wish to acquire advanced understanding and skills concerning the development of effective commercial persuasive communication. The programs focus on prevailing communication theories, current research, and advanced practical techniques. The faculty seeks to educate highly competent, focused students who will be recognized for their leadership qualities: the ability to discern issues both in the practice of their profession and in their role in society; the ability to develop and execute successful communication programs; and the ability to lead others.

The One-Year Professional Master's Program

The one-year program consists of an intensive, professionally oriented curriculum combining both advertising and public relations. Recognizing the increasingly close links between the advertising and public relations professions, this program provides advanced preparation in both disciplines. Graduates of this program will be prepared to:

 

• Develop a thorough understanding of the institutions and processes involved in advertising and public relations, through a combined program of study.
  

 

• Use research both to generate communication strategies and to evaluate the success of communication programs.
  

 

• Write idea-driven persuasive communication.
  

 

• Plan, implement, and evaluate media plans for advertising and public relations programs and campaigns.
  

The Two-Year Research Master's Program

The two-year program is intended for students seeking a strong research emphasis in their study of advertising and public relations. The curriculum focuses on important problems and questions, gathering evidence, and setting standards for inference. The program specifically prepares students in the areas of:

 

• Mastering the body of scholarly knowledge concerning advertising and public relations.
  

 

• Contributing to the advancement of knowledge though basic and applied research.
  

 

For further information please contact the Graduate Coordinator, Professor Yorgo Pasadeos

You can also examine the College of Communication section of the University of Alabama Graduate Catalog.

If you like, write to either the department chairperson or the departmental coordinator for graduate studies at the Department of Advertising & Public Relations, Box 870172, College of Communication, University of Alabama, Tuscaloosa, AL 35487. (205) 348-7158.